Client
The Pink Pages Book Club
Services
Brand Identity, Print Material, App Design
Year
2024
To generate local buzz for The Pink Pages Book Club, we designed two distinct flyer styles, representing the evolution of the club. The first design evoked a classic, almost vintage feel, reminiscent of traditional book club announcements. This design served as a nod to the club’s origins and appealed to established members. The second flyer took a bolder, more contemporary approach, utilizing vibrant hues, dynamic typography, and eye-catching imagery. This modern design aimed to attract new members and reflect the club’s current energy and direction, effectively bridging the gap between the club’s history and its exciting present.
The Pink Pages Book Club’s visual identity is built on a foundation of femininity and fun. We developed a cohesive brand system encompassing a logo, icon, and color palette centered around varying shades of pink. This strategic color choice was specifically selected to resonate with the club’s target audience of young women, instantly creating a sense of belonging and recognition. The logo itself is clean and modern, while the accompanying icon provides a versatile visual element for use across different platforms. The overall brand personality is lighthearted, approachable, and inviting, reflecting the welcoming and engaging atmosphere of the book club.
Recognizing the need for seamless communication and community engagement, we designed a dedicated app for The Pink Pages Book Club. This user-friendly app serves as a central hub for members to connect, discuss books, receive updates on upcoming events, and manage their participation. The app’s design mirrors the established brand identity, utilizing the same color palette and visual elements to create a consistent and recognizable experience. Key features will include a book discussion forum, event calendar, member directory, and direct messaging capabilities. The app streamlines communication, fosters a stronger sense of community, and enhances the overall book club experience.
